The story of the Logo
It might be of common interest.
The Xciti logo way back in late 2000 was very close the the original Citibank/group.
I had a couple of calls with the folks over there (btw quite similar to the ones BMW had with me concerning my other website).
In order not to weaken my lifestyle I decided to change it.
I put up my creative hat.
It had to be short, light, look good in a browser, repeat the site name, link to Citi but show change.
The result is what you see now:
-Big large italic X to signify Ex, red because red is the color for change, creativity, emotion, passion.
-A more politically correct citi-blue than takes over the institutional part with fonts close to the official ones but different enough -and maybe better looking- not to have lawyers ringing.
It went life with the 2nd version of Xciti.net in early 2001.