Xciti Blog for ExCitibankers Worldwide

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Monday, February 20, 2006

The story of the Logo


It might be of common interest.
The Xciti logo way back in late 2000 was very close the the original Citibank/group.
I had a couple of calls with the folks over there (btw quite similar to the ones BMW had with me concerning my other website).
In order not to weaken my lifestyle I decided to change it.
I put up my creative hat.
It had to be short, light, look good in a browser, repeat the site name, link to Citi but show change.
The result is what you see now:
-Big large italic X to signify Ex, red because red is the color for change, creativity, emotion, passion.
-A more politically correct citi-blue than takes over the institutional part with fonts close to the official ones but different enough -and maybe better looking- not to have lawyers ringing.
It went life with the 2nd version of Xciti.net in early 2001.

3 Comments:

  • At 21/2/06 08:42, Anonymous Anonymous said…

    bravo, good explanation

    you pay also elaborate on individualized logo per country
    as you did for us with french flag in it ?...
    (cannot past a .gif format here)
    and show other country logos

    cheers

     
  • At 21/2/06 08:44, Anonymous Anonymous said…

    plse read you MAY
    instead of you pay (sorry for typo)

     
  • At 21/2/06 10:21, Blogger PZ said…

    Jean, good idea, once I find inspiration I will follow your suggestion.

     

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